Taxi services vs ride-hailing services -A detailed analysis
In many cities, ride-hailing services are penetrating the taxi markets whereas, taxi services are trying hard to defend their position against them. The transportation network companies are looking to survive with the best possible solution.
Protests are being made against Uber in different parts of the world, some calling it an invasion by Uber. The taxi drivers are accusing the governments and Uber of taking their business and also believe that they cannot co-exist with ride-hailing services.
The taxis have been in cities for decades and are a major part of transportation along with public transport. They have been the preferred choice when it comes to convenience, safety, and last-minute plans. The change which the consumer is expecting from them is flexibility while hailing a ride with a more personal journey experience, where ride-hailing services are pegging for the same.
The ride-hailing services received accolades in many cities for closing the gap in the on-demand sector for taxis. On the one side they are getting banned by the taxi sector, on the other side, they are penetrating the markets with advanced technologies.
App booking in ride-hailing services
The on-demand technology behind booking taxis made the consumers fell in love with ride-hailing services. They are now able to book a cab from their mobile app and get it anywhere they want. The consumer doesn’t have to find a traditional taxi on the streets and can check for the price and time duration for the trip in advance, giving more power to the consumer to hail a taxi.
Geo-analytics in ride-hailing services
The incorporation of geo-analytics allows taxi companies to assess or predict the right amount of demand for taxi bookings and to balance it with an ideal supply/driver in a given time window. This also eliminates the problem of supply deficit or surplus demand. Further, this allows taxi businesses to adapt the fleet to variables such as estimated route traffic, the distance of the route, location, events, and weather conditions. This adaptation serves both the taxi drivers and rider by optimizing the driving time and reducing waiting.
This gives more power to taxi businesses to manage their fleet in comparison to ride-hailing services because the former have their own drivers and the latter works with self-employed drivers.
For the taxi sector, innovation might be the key to survival and position itself in the changing market. Taxi dispatching and booking services provide a cutting edge to the taxi services and taxi business opting for the same can increase their top line.
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